We are committed to have a positive impact in society and deliver shareholder value. Our shared-value approach is business led, cuts across all aspects of our bank’s operations, and reflects our ambition to become a purpose-driven financial services organisation. This philosophy informs our business strategy and our approach to corporate citizenship. Each area of our business actively participates in, and contributes to the implementation and delivery of our strategy. Our long-term aim is to generate substantial social impact through our core business functions. This will enable us to significantly impact some of the key challenges facing society. We have identified three strategic areas where we believe we can make a real difference to address these challenges.